Build & Manage Partnerships

Do you want to get into partner marketing but don’t know where to start or have the time to work it all out?

Have you heard or spoken to a platform that says you need an affiliate network to work with them?

Connected Path can help you get partnerships off the ground with the UK’s largest shopping communities.

We’ll help you choose the most suitable partners and get them set-up. We’ll also give you everything you need to track and pay using partner marketing’s unique transaction-based model.

Find & Reward Social Creators

Every e-commerce business wants to find more advocates for their brand across Instagram, YouTube and TikTok. But building these partnerships can be time consuming and it’s always difficult to understand their value.

 Connected Path use tools to source relevant social advocates across all the major social channels.

We will help connect social partners to your business with the aim of driving meaningful revenue, and we will help you measure their value.

Discover brand advocates

There’s no better brand advocacy than when somebody searches online for the products that you sells, and independent websites or media publishers are in the search results talking about your brand. 

Connected Path can help you identify relevant, descriptive keywords and find partners with search presence on those keywords who can become beans advocates.

Our team can get your brand featured in independent content articles and measure the value of these partnerships over time.

Grow your partner marketing

How is the partner marketing channel viewed in your business? Is the partner channel delivering strong numbers, but isn’t getting the senior buy-in it deserves? Or is your business overly reliant on incentive and discount partnerships?

More than half the clients that we work with come to Connected Path to take their partner programs to the next level.

We help with strategy to grow budgets, diversify mature partner programs or make the partner channel more valuable to your internal stakeholders.

Cost-effective partnerships

Partner marketing is heralded as one of digital marketing’s most cost-effective channels. But it doesn’t cost-in for everyone. Are the costs to run your partner marketing channel spiralling or margins under constant pressure.

Connected Path’s experienced team will help you to get more return for your money from the partner channel.

It could be as easy as suggesting some changes to your commission structure, offers or partner mix. It could mean you need to re-think the platform you’re using. We’ll help every step of the way.

Cross-channel partner reporting

Are you struggling to integrate partner marketing numbers into Google Analytics 4?

Have you seen a drop in partner marketing’s contribution in GA4, or do you just need to build a proper view of cross-channel marketing contribution?

The Connected Path team can help integrate partner marketing into your company’s reporting to provide a comprehensive overview of the channel’s sales contribution alongside other digital media channels.