Does affiliate marketing have a tracking problem

We take a look at affiliate marketing’s unique spend-to-supply relationship

Join us for drinks and the chance to talk about the Turn the Talk project!

Find out what happened at the very first Turn the Talk event, hosted on 4th July.

Adtraction and Connected Path will run an open affiliate network in the UK.

We discuss how ad-blocking is an issue for affiliate marketing, no lesser or more significant than issues such as Intelligent Tracking Prevention.

Download and read Turn the Talk’s Diversity in Public Speaking Report

Is digital advertising discriminatory due to the widespread use of targeting and user profiling?

We discuss what Active Listening is, and how you can apply it to your work for better results

Connected Path has compiled a handy guide of the terms most commonly associated with affiliate tracking. 

Connected Path joins forces with Acceleration Partners to launch a new initiative called Turn the Talk.

Join us at AS Euro where we’ll be presenting a session on "Measuring the modern consumer journey”.

Join us on International Women's Day, Friday 8th March, for a webinar hosted by PerformanceIN.

We are participating in the Bathtub 2 Boardroom's "Tub Talk" initiative. Sign up and join us on Thursday 7th March.

We consider how feasible targeted ad products will be in the future, asking "has confidence in how companies handle personal data been irreparable shaken?"

Connected Path recently joined forces with R.O EYE for a webinar on the impact of GDPR on cross-channel attribution. Watch the full webinar.

Join us and our friends at R.O EYE for a webinar on Wednesday 12th December to discuss multi-touch attribution in a post GDPR world.

People are starting to think more about mass-consumerism and the impact their life choices have on the world, so how might this impact the Christmas shopping peak?

Connected Path’s co-founder, Anthony Clements explains how the best leaders are able to use constructive mischief to create progressive work environments.

Technology to deliver a more automated workflow will have a lasting impact on the day-to-day world of performance marketing, and nowhere will that impact be more keenly felt than across the army of entry-level roles.

Anthony Clements writes on PerformanceIN on how large media publishers are embracing affiliate marketing

Apple has now launched version 2.0 of its Intelligent Tracking Prevention (ITP). But what does ITP actually do, how can you test it, and how might it change the future of online advertising?

On Thursday 20th September we’re hosting our first ever event. Called The Unconference, the audience gets to decide who they want to hear from on the night. Take a look at the speakers who have put forward sessions…

New technology is changing the way businesses deliver service to their customers, but what will the modern face of customer service look like in years to come? Are the robots going to take over customer service tasks currently performed by humans?