A line up of all the speakers poised and ready to be voted onto the stage during The Unconference.
Edwyn McFarlane
Charmer or Techie, how should you define yourself?
Ten years into an adtech career and on the cusp of a new direction, I’ll explore how the labels we give ourselves might change our future prospects
Jelle Oskam
A customer journey is like a football team: It requires multiple players to score a goal!
If there's one part of digital marketing in which the marriage between service and technology is important, then it'll be attribution. You need technology to turn data into isights, but you need people to turn these insights into the right actions.
Paul Stewart
Separating Service and Technology - Lessons from the credit crunch
Drawing parallels with the lead up to the credit crunch, what does the digital industry have to fear by separating service from an understanding of the underlying technology?
David Hall
On the couch: My marriage is stale, should I have an affair?
Five temptations to try something different faced by anyone running an affiliate marketing program.
Julia Stent
Fear of Flying: Going Solo in the Gig Economy
Ever thought of branching out on your own? Too scared to try? Hear my story of how I fell into the gig economy to provide service alongside technology, found my path and what I've learned along the way
Sean Mahon
Face to Face - the importance of human relationships in the new era of Sevice and Technology
Working across a multitude of clients, sectors and networks in my role as Affiliate Team Leader at Equator, I feel that the human service element is one of the biggest oversights that affiliate networks are guilty of in their attempt to differentiate themselves in an increasingly competitive marketplace
David Lockie
Is Blockchain a test of technology or psychology?
In this talk, I'll explain how blockchain gives us - for the first time in human history - an opportunity to re-decentralise trust and collaboration whilst still making technological progress. But are we ready for this new future?
Matthew Higgins
The Light at the End of the Service Tunnel: Evolution not Dissolution
History is littered with examples where technology advances ahead of the norm. The role of both service and technology is changing but they will continue to co-exist.
Chris Bourke
Technology and service will live happily ever after, but organisational psychology will forever remain single.
The session aims to highlight how technology will marry further and further, sales, marketing , product and engineering, but organisational psychology - understanding how big business 'politically' buy services from startups - will remain untouched by the march of technology.
James Bentley
Faster, Better, Cheaper? Who Will Win The Looming Superpower War in Digital Advertising and Marketing Technology Services.
Just weeks into its maiden voyage, Martin Sorrell’s S4 Capital fired shots across the bow of agencies by promising to work directly with clients and deliver faster, better, cheaper online advertising and marketing materials. The promised plunder and spoils may be bountiful, but the red ocean of technology and services is about to get bloodier as seasoned incumbents and mighty entrants prepare to lay siege. Who will win the looming superpower war?
Simon Lloyd
Why are unicorns still the UK's mythical creatures? Exploring why the UK tech scene isn't creating enough unicorns nor exporting technology companies at the same rate as the rest of the world.
The companies that have grown fastest from the West Coast or Asia align technology seamlessly with creating a better customer experience by making people’s lives easier or better. In this informal two-way conversation Simon and Paul Frampton will consider, are UK startups doing this enough or are they just building cool technology?
Paul Frampton
Why are unicorns still the UK's mythical creatures? Exploring why the UK tech scene isn't creating enough unicorns nor exporting technology companies at the same rate as the rest of the world.
The companies that have grown fastest from the West Coast or Asia align technology seamlessly with creating a better customer experience by making people’s lives easier or better. In this informal two-way conversation Paul and Simon Lloyd will consider, are UK startups doing this enough or are they just building cool technology?
Helen Southgate
Price is what you pay. Value is what you get
Revenue driven through the affiliate channel for advertisers continues to increase, yet ad-spend in the channel is decreasing. Have we failed in delivering the value message to Clients and is it too late to to stop the rot?
Ben Cockburn
Digital Marketing breakups; its not as hard as you think
In this session Ben will talk about the benefits of separating service and technology in digital marketing driven by SaaS platforms.
Dan Thwaites
Why Technology Will Never Love You Back
A fast polemic, a bit of history, some insight, a bit of cynicism and 7 and a half suggestions on how you might still keep your business charming and avoid divorce.