Influencer marketing in its current form is not measurable enough to have its impact on a customer’s purchase journey properly valued alongside the other, more traditional, digital channels.
Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.
We observe how the recruitment process is a untapped branding opportunity for businesses, whilst proving some handy tips for your next job search.
