Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.
Influencer marketing in its current form is not measurable enough to have its impact on a customer’s purchase journey properly valued alongside the other, more traditional, digital channels.
The most sophisticated digital marketers will use both an analytics platform and an attribution solution to unlock effective and efficient cross-channel marketing
Software as a service is an ever growing solution for online advertising and marketing, with the freedom, control and cost efficiencies enticing digital monestisers.
Big data, often heralded as the future for all marketing decsions, but can we collect too much data, and once we have it do we really know what to do with it?