Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.
The theme of The Unconference on 20th September is “The Marriage of Service and Technology”. Here we consider one topic relevant to the theme, asking “what’s next for SaaS business models?”
Software as a service is an ever growing solution for online advertising and marketing, with the freedom, control and cost efficiencies enticing digital monestisers.