Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.
After a decade of hiding in the background online tracking has been thrust to the fore. We discuss the affiliate tracking challenges in this video presentation.
The theme of The Unconference on 20th September is “The Marriage of Service and Technology”. Here we consider one topic relevant to the theme, asking “what’s next for SaaS business models?”
Software as a service is an ever growing solution for online advertising and marketing, with the freedom, control and cost efficiencies enticing digital monestisers.
Big data, often heralded as the future for all marketing decsions, but can we collect too much data, and once we have it do we really know what to do with it?
The ultimate relationships industry, affiliate activity is still traded in much the same way it was ten years ago. Is Affiliate loosing out because of it's current lack of automation?