Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.
Online Fingerprinting has developed significantly over the last few years, and as the GDPR approaches we ask, how transparent is fingerprinting as a tracking mechanism?
The most sophisticated digital marketers will use both an analytics platform and an attribution solution to unlock effective and efficient cross-channel marketing
Big data, often heralded as the future for all marketing decsions, but can we collect too much data, and once we have it do we really know what to do with it?
