Online measurement is a passion at Connected Path. We talk about it constantly…work, home, pub…you name it! But if you find online measurement and attribution about as interesting and sexy as old pyjamas this might be for you.
After a decade of hiding in the background online tracking has been thrust to the fore. We discuss the affiliate tracking challenges in this video presentation.
We consider how feasible targeted ad products will be in the future, asking "has confidence in how companies handle personal data been irreparable shaken?"